Squarespace vs. WordPress: Which Is Better for Your Wedding Business Website?
When it’s time to build or redesign your website, one question always comes up: Squarespace or WordPress? Both are powerful platforms—but they serve different types of business owners.
At Roost Marketing, we’ve built and managed dozens of websites for venues, planners, and creatives across both platforms. And for most wedding professionals, Squarespace is the clear winner. Here’s why.
1. Simplicity That Saves You Time
Wedding vendors are busy. Between client meetings, events, and marketing, managing a website shouldn’t feel like another full-time job.
Squarespace makes it easy. Its all-in-one setup means your hosting, design tools, and SEO features are built right in—no plugins, updates, or technical headaches.
WordPress, while powerful, requires ongoing maintenance, hosting management, and troubleshooting of plugins. It’s ideal for developers, but overkill for most wedding professionals.
If you want to focus on your clients, not your backend tech, Squarespace wins hands down.
2. SEO That Actually Works
Many believe WordPress automatically wins on SEO—but that’s a myth. What really matters is content strategy, consistency, and structure—and Squarespace does this beautifully when set up correctly.
For example, Villa La Joya, one of our long-time clients, runs a highly optimized Squarespace site that attracts tens of thousands of visitors each year. With Roost Marketing’s guidance, their SEO strategy has driven a steady flow of organic traffic from around the world.
In 2024 alone, Villa La Joya received 3,693 inquiries through their website and over 80,000 visitors, thanks to clean site architecture, mobile-first design, and well-optimized blog content—all powered by Squarespace.
3. Design That Reflects Your Brand
Your website should instantly communicate the emotion and style of your brand. Squarespace’s professional, customizable templates make that easy—especially for visual industries like weddings.
At Roost Marketing, we fine-tune typography, colors, and layout to align with your brand identity, resulting in a site that looks refined, cohesive, and unmistakably yours.
WordPress can be customized infinitely, but it often requires developer support and third-party themes. That flexibility comes at the cost of complexity—and time.
4. Built-In Tools and Automations That Convert Leads into Bookings
One of the biggest advantages of a Squarespace website—especially when paired with Roost Marketing’s automation systems—is how seamlessly it integrates with modern CRMs and lead workflows.
We’ve implemented automations for venues like Villa La Joya that capture every inquiry instantly, trigger personalized responses, and alert the team within seconds. On average, these systems help venues respond to new leads in under two minutes—a huge advantage in an industry where speed often determines who wins the booking.
Here’s how it works:
When a couple submits an inquiry form, their info flows directly into the CRM.
They immediately receive a branded email or text confirming their inquiry and setting expectations.
Your team gets an instant notification to follow up.
Automated sequences continue nurturing leads—sending reminders, follow-ups, and scheduling links.
The result? More leads converted, fewer missed messages, and a professional first impression every time.
With these systems in place, your Squarespace website doesn’t just showcase your brand—it becomes your hardest-working salesperson.
5. The Roost Marketing Difference
At Roost Marketing, we don’t just build Squarespace sites—we build marketing ecosystems that work. Every website we design is optimized for search, automation, and lead conversion.
Our clients—like Villa La Joya, Hardy Farm, and Beech Hill Barn—prove what’s possible when you combine consistent branding with smart systems. Their success isn’t a fluke; it’s the result of a strategic approach, effective design, and automation working together.
Ready to Build a Website That Works for You?
Whether you’re launching your first website or reimagining your brand, Roost Marketing can help you create a stunning, SEO-driven Squarespace site that brings in leads automatically—while you focus on doing what you love.
